Yahoo and Google (internet portals) have struck a deal to allow Yahoo to use Google’s search advertising technology to help boost profits. This was announced just after Yahoo and Microsoft ended their talks resulting in a drop of Yahoo's stock 12% on Thursday afternoon.
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Yahoo’s shares climbed slightly in after-hours trading on news that the company and Google struck an online advertising partnership.
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By Yi-Wyn Yen
Yahoo signed the agreement with Google to use its text-based ads on their own sites along with on their search results. Yahoo believes this will generate $250 to $450 million in cash flow the first year.
A Deal is Struck Between Yahoo and Google