I guess Elmo (you know, the little red character) is now helping kids to learn about finances through videos. Up until this point, Elmo has been teaching kids more about the social side of life. But now "he" has teamed up with Beth Kobliner who is a member and a author of the President's Advisory Council on Financial Capability so that he can teach kids how to make better financial choices when it comes to spending and how to save money as well.
I think this is great.
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The videos will work best with conversations with parents. For example, the segment in which Elmo is swayed by marketing for the Stupendous Ball could be used to help kids see through advertising claims and frivolous “features,” but will only be possible with some additional guidance, because the segment is focused on saving for expensive purchases, and in the end, sharing and settling for what might be a better deal. Videos like these can be effective gateways to the right direction for kids, but the messages will be lost if children don’t have positive role models in real life.
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I have not seen any of the videos yet but I really think it;s a terrific idea and can have a positive impact on young children.